Brands – Why Is Content Creation Important for Them?

Written by Mpho M Mogorisi

On Oct 3, 2019

First things first – what is a brand?

We all understand the meaning of what a brand is in different ways, and according to my understanding, a brand is what defines you or sets you/your business apart from others. This can be through words, symbol, or any other unique feature that could be your unique selling point (USP).

With a brief understanding of what a brand is, why is it important for brands to create content and use it effectively?

Well, content creation sets the record straight about your brand and gives a detailed direction about what your brand stands for and how you would like to be perceived – this can be done through sharing insights, promoting skills, services and/products.

When creating content for your brand, you need to always align your content to your brand values and identity. A perfect example would be a Chef YouTuber. The Chef’s brand is formed around culinary and the content of the YouTube channel should be just about that; food and/ all things culinary. By creating this type of content, it gets easier for people to identify the YouTube channel and subscribe to it, knowing the exact type of content they’re signing up for.

As a brand, you need to select your niche or brand strengths and stick to them. This makes life a bit easy for you when it comes to content creation because you’re sharing your expertise and that will strengthen your brand’s credibility and recognition.

“You need to create ridiculously good content – content that is useful, enjoyable and inspired.”

~Ann Handley

You May Also Like…

In sales, you should be as persistent as a fly!

In sales, you should be as persistent as a fly!

......Just not as irritating as a fly! Picture this, I am doing the daily watering of my garden. Yes, it's summer and we are lacking rain here in Jhb so need to keep the plants alive! As I am watering, I feel that irritating tickle on my hand. I brush it off... and lo...

Direct messages to avoid on LinkedIn

Direct messages to avoid on LinkedIn

Be honest, how many of you have done this before? "Hi"... "How are you?" "Where are you from?" "What do you do?" "Can I get your contact details to tell you about XXXX" I did, but about 7 or 8 years ago, when I didn't understand how to use LinkedIn to build...

Tips For Using Linkedin For Personal Branding

Tips For Using Linkedin For Personal Branding

Whether you are just starting in your career, a high-power executive or if you run your own business, if you have a name and a social footprint, you have a personal brand. Now you need to ask yourself, what is my personal brand saying!? You have it in your power to...

0 Comments

Submit a Comment

Share This

Share this post with your friends!